AI for Marketing & Business
Run market research, content engines, and analytics with AI — and build a mini-assistant that does the busywork for you.
About this course
You'll use AI for real market and competitor research, build a content engine that produces campaigns and copy at scale, analyze performance data and automate recurring reports, and assemble a small marketing/ops mini-assistant that handles repetitive work. The edge it gives you: you arrive able to do the output of a small team — research, content, reporting — and you can point to a working assistant you built. Every lesson produces a usable asset, and you finish with a portfolio showcase: a sample campaign, an analytics report, and your mini-assistant — proof you drive results, not just describe them.
8 lessons
AI Market & Competitor Research
Use AI to map a market, profile competitors, and pull out positioning gaps — then verify the findings so you're not acting on hallucinations. You'll produce a verified competitive-landscape brief for a real or chosen brand.
Customer Insight and Audience Personas
Turn reviews, surveys, and social chatter into sharp audience insights and personas with AI. You'll deliver a data-grounded persona set and a messaging angle for each.
Building a Content Engine
Set up a repeatable system that turns one idea into a full content set — posts, captions, email, ad variants — on-brand and at scale. You'll ship a one-week content batch produced through your engine.
Brand Voice, Quality Control, and Editing
Train AI on a brand voice and build an editing pass that keeps output sharp and on-tone instead of generic. You'll produce a brand-voice guide + prompt that any teammate could reuse.
Analytics Without the Headache
Use AI to interpret campaign and web analytics, spot what's working, and explain it in plain language to a manager. You'll deliver a clear, insight-led performance summary from real or sample data.
Automating Recurring Reports
Build a repeatable workflow that turns raw numbers into a formatted recurring report every week or month. You'll produce a report template + workflow that saves hours and looks senior.
Build a Marketing/Ops Mini-Assistant
Assemble a small custom assistant that handles repetitive marketing or ops tasks — drafting, summarizing, answering routine questions. You'll ship a working mini-assistant you can demo.
Capstone: Campaign + Assistant Showcase
Package a sample campaign, an analytics report, and your mini-assistant into one portfolio showcase with the results and process documented. This is the proof that gets business grads hired into real marketing and ops roles.