AI for mortgage brokers: what Velocity and Finmo don’t do
Your submission platform gets deals to lenders. But who answers the phone when a buyer calls at 8 p.m. about a pre-approval?
What matters for a mortgage broker
Speed wins mortgage leads. The broker who answers first, and books the call, usually gets the file.
Instant answer
Rate shoppers call several brokers. The first one to answer has the advantage.
Discovery calls booked
Book the 15-minute call while the buyer is still on the line.
Documents collected
Pay stubs, T4s and IDs gathered through a secure link, not email attachments.
Follow-up that never stops
Renewals and past clients are your cheapest new deals, if someone calls them.
Works with your platform
Keep Velocity, Finmo or Filogix for submissions. Add the front office around it.
Canadian data
Mortgage files hold income and identity documents. Ask where they live.
Mortgage Brokers: side-by-side comparison
Green means the company says it does this today. Orange means partly, or only through an add-on or another tool. Red means no. Grey means the company does not publish it.
| Company | AI answers calls | Books appointments | Document collection | CRM included | Website chat | Canadian hosting stated |
|---|---|---|---|---|---|---|
| AI Canadian SolutionsFrom C$349/mo with AI phone (400 min) | Yes: 24/7, your own AI agent | Yes: Live Google and Outlook availability | Yes: Secure portal with document requests | Yes: CRM, pipeline and inbox included | Yes: Included, 18 languages | Yes: Database in Toronto, files in AWS Canada |
| Velocity (Newton)Not published | No: No | No: No | Yes: Yes | Partly: VelocityCRM | No: No | Partly: Canadian company |
| FinmoNot published | No: No | Not published: Not published | Yes: Yes | Partly: Integrates with CRMs | No: No | Partly: Canadian company |
| Filogix ExpertNot published | No: No | Not published: Not published | Yes: Yes | Partly: Expert Pro | No: No | Not published: Not published |
| ShapeQuote only | Partly: AI calling bot; inbound unclear | Yes: Yes | Yes: Yes | Yes: Yes | Not published: Not published | Not published: Not published |
| Total ExpertQuote only | Partly: Outbound focus | Yes: Yes | Not published: Not published | Yes: Yes | Not published: Not published | No: No |
| BNTouchFrom US$165/user/mo | No: No | Not published: Not published | Not published: Not published | Yes: Yes | Not published: Not published | Not published: Not published |
| StructurelyFrom US$0.07/min | Yes: Yes | Yes: Yes | No: No | No: Integrates | Not published: Not published | Not published: Not published |
| GoHighLevelFrom US$97/mo | Yes: Yes | Yes: Yes | Partly: Forms | Yes: Yes | Yes: Yes | Not published: Not published |
| HubSpotPro from ~US$100/seat | Partly: Beta, support calls | No: Not yet | Not published: Not published | Yes: Yes | Yes: Yes | Yes: Canada data centre |
| Smith.aiAI from US$150/mo | Yes: Yes | Yes: Via Calendly, Acuity | No: No | No: Connects to yours | Partly: Separate product | Not published: Not published |
| My AI Front DeskFrom US$99/mo | Yes: Yes | Yes: Yes | No: No | Partly: Basic CRM | Partly: 100 chats included | Not published: Not published |
Based on each company's public website and pricing pages, checked October 30, 2026. Prices are in the currency each company publishes and can change; confirm them before you buy. Product names are trademarks of their owners. Spot something out of date? Tell us and we will fix it.
Company by company
Canadian submission platforms rarely publish prices. US tools list US dollars.
Velocity (Newton) Submission
Canada’s best-known broker platform for applications, documents and lender submission, with VelocityCRM messaging.
Finmo SubmissionAI verification
Canadian submission platform with Smart Docs and Finmo AI for down payment and income verification.
Filogix Expert Submission
Finastra’s broker submission platform; Expert Pro adds automation and client messaging.
Shape CRMAI
US mortgage CRM with a built-in cloud phone, customer portal and an AI calling bot on its Complete plan.
Total Expert CRMAI
US lender CRM whose AI Sales Assistant calls leads by voice, qualifies them and books appointments.
BNTouch CRM
US mortgage CRM with the MAIA AI assistant inside the CRM.
Structurely AI
AI voice, text and email assistant for real estate and mortgage leads, with inbound and outbound calls and live transfers.
GoHighLevel CRMVoice AI
Marketing CRM popular with agencies. Its Voice AI answers calls 24/7, books appointments and transfers calls.
HubSpot CRMBreeze AI
Popular CRM with Breeze AI agents. Customer Agent Voice (beta) answers inbound support calls on Professional and Enterprise hubs.
Smith.ai AIHuman
Well-known US answering service with an AI receptionist and separate human receptionist plans. Billed per call. Books through Calendly and similar tools and connects to Clio, MyCase, Lawmatics and Zapier.
My AI Front Desk AI
Low-cost AI receptionist with booking, transfers, texting, a basic CRM and 20+ languages. Has industry pages for many niches.
“We already use Velocity” (or Finmo)
Keep it. Submission platforms are built for lenders and compliance. They do not answer your phone, chat with website visitors or call your past clients. That is the gap AI Canadian Solutions fills.
Submission platform alone
- Applications, documents and lender submission
- No AI that answers your phone
- No website chat or appointment booking by AI
- Follow-up depends on you finding time
Add AI Canadian Solutions
- Answers calls and website chats 24/7
- Books discovery calls into your calendar
- Collects documents through a secure portal
- Runs consent-based AI call and text campaigns to past clients
Questions to ask before you sign
Ask every company these, including us.
- Does it answer inbound calls, or only make outbound calls?
- Can it book a discovery call into my calendar during the conversation?
- Will it avoid giving rate quotes or advice it should not give?
- Does it work alongside Velocity, Finmo or Filogix?
- Is it built for Canadian brokers, or for US lenders?
- Does outbound calling only reach people who have consented?
Frequently asked questions
Does Velocity or Finmo have an AI receptionist?
What is the best AI receptionist for a Canadian mortgage broker?
Can an AI call my past clients about renewals?
Is GoHighLevel good for mortgage brokers?
- https://newton.ca/
- https://lendesk.com/finmo
- https://www.filogix.com/brokers/
- https://setshape.com/pricing
- https://www.totalexpert.com/features/ai-sales-assistant
- https://bntouch.com/maia-ai/
- https://www.structurely.com/pricing
- https://www.gohighlevel.com/pricing
- https://knowledge.hubspot.com/calling/set-up-customer-agent-voice
- https://smith.ai/pricing/ai-receptionist
- https://www.myaifrontdesk.com/pricing
See a pre-approval call answered and booked
In 15 minutes we will call the AI as a first-time buyer, book a discovery call and show you the document request that goes out after.